Our methodology for reliable analytics
See how we collect, process, and interpret advertising effectiveness to deliver truly actionable market insights for your campaigns.
Focused insights
Actionable recommendations guided by deep analysis.
Unbiased reporting
Objective review ensures transparency and trust.
Meet our analytics team
Experience, industry focus and dedication to quality data analysis
Each member combines a passion for market insights with years of advertising data experience. We work together to interpret campaign metrics professionally, prioritising accuracy and objectivity.
We refine our process continually to meet the highest standards.
Rebecca Wells
Head of Analytics
Rebecca leads data strategy and ensures we deliver comprehensive and reliable reports.
With a decade in market analytics, Rebecca has supported brands and agencies through complex campaign evaluations. She enjoys collaborating across teams to uncover actionable opportunities.
“Every data point is a chance to improve outcomes.”
Liam Edwards
Senior Market Analyst
Liam focuses on performance metrics and industry benchmarking for each campaign.
Liam brings over 12 years of experience in media analysis and trend evaluation. He is known for turning complex figures into clear recommendations for clients.
“Reliable analytics drive confident marketing.”
Charlotte Tan
Advertising Data Specialist
Charlotte delivers in-depth analysis and ensures clarity in every client report.
Charlotte’s expertise spans ad campaign reporting and interpretation. She bridges the gap between raw data and meaningful insights by focusing on accuracy and clarity.
“Data only matters when it helps you decide.”
Your results are at the centre of what we do.
How our analytics process works
A clear, step-by-step approach ensures your campaign performance is evaluated accurately and thoughtfully from beginning to end.
Intake and objective setting
We begin with a collaborative discovery phase, where we learn about your advertising goals, current activities, and desired outcomes. This ensures each analysis is tailored to your context.
First, our team gathers background details and performance data directly from your current advertising activities. We work with you to clarify objectives before moving forward.
Data collection & integration
Next, we aggregate information from all relevant marketing channels—digital, print, video and more—to build a comprehensive dataset for analysis.
Our tools connect securely with your platforms, ensuring the integrity and privacy of your information throughout the process.
Analysis & interpretation
Our specialists conduct multi-level analytics, evaluating engagement metrics, reach, effectiveness, and comparisons against industry standards for unbiased insights.
Using advanced models and benchmarking, we generate clear, actionable findings, supporting confident decisions.
Reporting & recommendations
We present findings in clear, easy-to-understand reports and summarize recommendations for optimising your campaigns based on the data.
Reports can be scheduled regularly and reviewed together with your team for deeper context and support.
Transparent comparison
How lynzerviqra’s analytics differ from common industry methods
lynzerviqra
Objective analytics provider
Multi-channel analysis
Evaluate all marketing channels
Custom reporting options
Choose reporting frequency
Transparent methodologies
Clarity in every step
Industry benchmarking
Compare outcomes to peers
Provider A
Standard reporting tools
Multi-channel analysis
Evaluate all marketing channels
Custom reporting options
Choose reporting frequency
Transparent methodologies
Clarity in every step
Industry benchmarking
Compare outcomes to peers
Provider B
Basic data summaries
Multi-channel analysis
Evaluate all marketing channels
Custom reporting options
Choose reporting frequency
Transparent methodologies
Clarity in every step
Industry benchmarking
Compare outcomes to peers